Food For Thought!
One of the most important department in a company is Sales, and a very important technique for effective sales include building touchpoints and sharing imformation... In other words, learn to bridge the gap between you and your customers. Get in contact with them through PUSH method (calls, emails, newsletters, articles). Educate them of your products or services through promotional videos, by letting them know what benefits they get from using your product or service.
An excerpt from "Business like Chess"